Ajax and adidas to educate North American soccer coaches

AFC Ajax and adidas America have announced a new partnership initiative. Ajax and adidas will educate North American soccer coaches by providing the worldwide known Ajax Coaching Education Program. The Ajax Coaching Academy will organize twelve coaching sessions for 100 adidas America male and female coaches from the MLS Next Academy, GA clubs and other adidas Tier 1 Clubs.

The partnership was kicked-off during the United Soccer Coaches Convention on January 20th in Kansas City. The opening session was given by Martijn Middelbeek of the Ajax Coaching Academy. The rest of the Ajax Coaching Education Program will be hosted online in the coming months. All participants will receive an official Ajax Coaching Academy Certificate at the end of the program.

Menno Geelen, Commercial Director Ajax: "We are pleased that we can extend our longtime partnership with adidas to North America. Our globally renowned and praised soccer philosophy and education program, combined with the strong network and feet on the ground of adidas America, can further develop the skills, knowledge and quality of North American soccer coaches."

'Elite coaching education'
Skate Noftsinger, Head of Sports Marketing/Soccer at adidas North America: "We are excited to expand our collaboration with AFC Ajax. This strategic alliance brings together our shared commitment of providing access to elite coaching education in North America through purposeful collaboration and a sustainable dedication to the future of the sport."